Business communication
Author(s)
Bibliographic Information
Business communication
South-Western College Pub., c1999
12th ed
Available at / 3 libraries
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Note
Includes bibliographical references and index
Description and Table of Contents
Description
A comprehensive business communication textbook which focuses on the development of effective written and oral communication skills while emphasizing real-world issues. The text is structured around a strategic model for business communication which integrates the dynamic forces of diversity, technology, legal and ethical constraints, and a team environment. In addition to strategy, this text aims to deliver numerous opportunities to develop critical thinking skills with pedagogy including cases and activities, so that by the end of the course students should not only have developed technical communication skills, but also a framework for evaluating and delivering communications within a complex business environment.
Table of Contents
I: COMMUNICATION FOUNDATIONS AND ORAL COMMUNICATION. 1. Forces Shaping communication Today: Ethics, Technology, Diversity and Collaboration. 2. Organizational Communication II: THE WRITING PROCESS . 3. Organizing and Composing Messages 4. Revising and Proofreading Messages. III: COMMUNICATING THROUGH LETTERS, MEMORANDUMS, AND E-MAIL MESSAGES. 5. Writing About the Pleasant and the Routine. 6. Memos and E-mail. 7. Writing About the Unpleasant. 8. Writing to Persuade. IV: COMMUNICATING ABOUT WORK AND JOBS. 9. Preparing Resumes and Application Letters. 10. Job Interviews and Employment Messages. V: COMMUNICATING THROUGH REPORTS. 11. The Report Process and Research Methods. 12. Managing Data and Using Graphics. 13. Organizing and Writing Reports and Proposals. 14. Business Presentations. APPENDIXES. Report Documentation. Document Format and Layout Guide. Grammar Review and Exercises. Grading Symbols.
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