Soap, sex, and cigarettes : a cultural history of American advertising
著者
書誌事項
Soap, sex, and cigarettes : a cultural history of American advertising
Wadsworth Pub. Co., c1998
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注記
Bibliography: p. [429]-435
Includes index
内容説明・目次
内容説明
This book is an examination of how American advertising both mirrors society and creates it. From the first newspaper advertisement in colonial times to the latest Web sites for advertising agencies, Soap, Sex and Cigarettes explores how advertising grew in America, how products and brands were produced and promoted, and how advertisements and agencies reflect and introduce cultural trends and issues. The threads of art, industry, culture, and technology unify the work. The text is chronological in its organization and is lavishly illustrated with advertisements.
目次
PART ONE: HISTORICAL OVERVIEW. 1. 1492-1880: The Beginnings. PART TWO: EARLY AMERICAN ADVERTISING. 2. 1880-1900: Selling the Goods. 3. 1900-World War I: The Rise of a Consumer Economy. PART THREE: MODERN AMERICAN ADVERTISING. 4. 1920-1929: The Roaring Twenties. 5. 1930-1945: The Depression and World War II. 6. 1945-1960: The Postwar Boom. PART FOUR: CONTEMPORARY AMERICAN ADVERTISING. 7. 1960-1975: The Creative Revolution. 8. 1975-1990: From Positioning to Image Building. 9. 1990s and Beyond: The Media Revolution.
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