Relationship marketing : strategy and implementation

Author(s)

• Peck, Helen
• Chartered Institute of Marketing

Bibliographic Information

Relationship marketing : strategy and implementation

Helen Peck ... [et al.]

Butterworth-Heinemann, 1999

Note

"Published in association with the Chartered Institute of Marketing."

Includes bibliographies and index

Details

• NCID: BA42057471
• ISBN:
  • 0750636262
• LCCN: 99231549
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Oxford
• Pages/Volumes: xiv, 509 p.
• Size: 24 cm
• Classification:
  • NDC9 : 675
  • LCC : HF5415.55
  • DC21 : 658.812
• Subject Headings:
  • LCSH : Marketing
  • LCSH : Customer relations
  • LCSH : Relationship marketing