Relationship marketing : strategy and implementation

著者

• Peck, Helen
• Chartered Institute of Marketing

書誌事項

Relationship marketing : strategy and implementation

Helen Peck ... [et al.]

Butterworth-Heinemann, 1999

注記

"Published in association with the Chartered Institute of Marketing."

Includes bibliographies and index

詳細情報

• NII書誌ID(NCID): BA42057471
• ISBN:
  • 0750636262
• LCCN: 99231549
• 出版国コード: uk
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Oxford
• ページ数/冊数: xiv, 509 p.
• 大きさ: 24 cm
• 分類:
  • NDC9 : 675
  • LCC : HF5415.55
  • DC21 : 658.812
• 件名:
  • LCSH : Marketing
  • LCSH : Customer relations
  • LCSH : Relationship marketing