Selling the city : marketing approaches in public sector urban planning
著者
書誌事項
Selling the city : marketing approaches in public sector urban planning
John Wiley, 1995
大学図書館所蔵 件 / 全3件
-
該当する所蔵館はありません
- すべての絞り込み条件を解除する
注記
Bibliography: p. [158]-168
Includes index
First published in Great Britain in 1990 by Belhaven Press
内容説明・目次
内容説明
As economic competition has increased, cities have themselves become "products" to be marketed aggressively in order to attract tourists, new industry and investment. Successful campaigns have demonstrated the real financial value of creating positive media images of cities and articulate marketing strategy can bring many benefits. This book introduces and explains the application of marketing theory to city management and urban planning. Using illustrations from Western Europe and North America, it shows how a successful marketing strategy can be conceived, planned, carried out, and the results monitored. The book can be used as a practical manual for planners and city managers. It is also a reference book for students and researchers on urban affairs which focuses and defines an important aspect of the modern city economy.
目次
- Cities and markets
- marketing theory and place marketing
- city-marketing as a planning tool
- analyzing the market
- shaping the product
- places and place images
- image building and the promotion of places
- city marketing in practice
- an assessment.
「Nielsen BookData」 より