Customer behavior : consumer behavior and beyond

Author(s)

• Sheth, Jagdish N.
• Mittal, Banwari
• Newman, Bruce I.

Bibliographic Information

Customer behavior : consumer behavior and beyond

Jagdish N. Sheth, Banwari Mittal, Bruce I. Newman

（The Dryden Press series in marketing）

Dryden Press, c1999

Note

Includes bibliographical references and indexes

Details

• NCID: BA42104800
• ISBN:
  • 003098016X
• LCCN: 98072504
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Fort Worth, TX ; Tokyo
• Pages/Volumes: 1 v. (various pagings)
• Size: 26 cm
• Classification:
  • NDC9 : 675.2
  • LCC : HF5415.32
  • DC21 : 658.8/342
• Subject Headings:
  • LCSH : Consumer behavior
  • LCSH : Consumers' preferences
  • LCSH : Consumer satisfaction
  • LCSH : Marketing
• Parent Bibliography ID:
  • BA03762950