Stuck in the past : why managers persist with new product failures

Author(s)

• Biyalagorsky, Eyal
• Boulding, William
• Staelin, Richard

Bibliographic Information

Stuck in the past : why managers persist with new product failures

Eyal Biyalagorsky, William Boulding, Richard Staelin

（Report / Marketing Science Institute, no. 98-130）

Marketing Science Institute, 1998

Note

"Working paper"--T.p.

Bibliography: p. 45-47

Details

• NCID: BA4213020X
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Cambridge, Mass.
• Pages/Volumes: 47 p.
• Size: 28 cm
• Parent Bibliography ID:
  • BA07416951