Refried Elvis : the rise of the Mexican counterculture

Author(s)

Bibliographic Information

Refried Elvis : the rise of the Mexican counterculture

Eric Zolov

University of California Press, c1999

  • : [pbk.]

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Note

Includes bibliographical references (p. 319-338) and index

Description and Table of Contents

Volume

ISBN 9780520208667

Description

This study shows how America's biggest export, rock and roll, became a major influence in Mexican politics, society and culture. From the arrival of Elvis in Mexico during the 1950s to the emergence of a full-blown counterculture movement by the late 1960s, Eric Zolov uses rock to illuminate Mexican history through these charged decades and into the 1970s. This narrative traces the rechannelling of youth energies away from political protest in the wake of the 1968 student movement and into counterculture rebellion, known as La Onda (The Wave).
Volume

: [pbk.] ISBN 9780520215146

Description

This powerful study shows how America's biggest export, rock and roll, became a major influence in Mexican politics, society, and culture. From the arrival of Elvis in Mexico during the 1950s to the emergence of a full-blown counterculture movement by the late 1960s, Eric Zolov uses rock and roll to illuminate Mexican history through these charged decades and into the 1970s. This fascinating narrative traces the rechanneling of youth energies away from political protest in the wake of the 1968 student movement and into counterculture rebellion, known as La Onda (The Wave). "Refried Elvis" accounts for the events of 1968 and their aftermath by revealing a mounting crisis of patriarchal values, linked both to the experience of modernization during the 1950s and 1960s and to the limits of cultural nationalism as promoted by a one-party state. Through an engrossing analysis of music and film, as well as fanzines, newspapers, government documents, company reports, and numerous interviews, Zolov shows how rock music culture became a volatile commodity force, whose production and consumption strategies were shaped by intellectuals, state agencies, transnational and local capital, musicians, and fans alike. More than a history of Mexican rock and roll, Zolov's study demonstrates the politicized nature of culture under authoritarianism, and offers a nuanced discussion of the effects of cultural imperialism that deepens our understanding of gender relations, social hierarchies, and the very meanings of national identity in a transnational era.

Table of Contents

List of Illustrations Acknowledgments Introduction 1 Rebeldismo in the Revolutionary Family: Rock 'n' Roll's Early Impact on Mexican State and Society 2 Containing the Rock Gesture 3 La Onda: Mexico's Counterculture and the Student Movement of 1968 4 La Onda in the Wake of Tlatelolco 5 La Onda Chicana: The Reinvention of Mexico's Countercultural Community 6 The Avandaro Rock Festival 7 A Critique of the "Obvious Imperialist": The USIA Conclusions Notes Bibliography Permission Credits Index

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