Advertising and promotion : an integrated marketing communications perspective
著者
書誌事項
Advertising and promotion : an integrated marketing communications perspective
(Irwin/McGraw-Hill series in marketing)
Irwin/McGraw-Hill, 1999, c1998
4th ed., international ed
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注記
"International editions 1999"--T.p. verso
Includes bibliographical references (p. 725-743) and indexes