Advertising and promotion : an integrated marketing communications perspective
Author(s)
Bibliographic Information
Advertising and promotion : an integrated marketing communications perspective
（Irwin/McGraw-Hill series in marketing）
Irwin/McGraw-Hill, 1999, c1998
4th ed., international ed
Available at / 4 libraries
-
Research Institute for Economics & Business Administration (RIEB) Library , Kobe University図書
659.1-88-4081000094011
-
No Libraries matched.
- Remove all filters.
Note
"International editions 1999"--T.p. verso
Includes bibliographical references (p. 725-743) and indexes
