Advertising and promotion : an integrated marketing communications perspective

著者

• Belch, George E. (George Eugene)
• Belch, Michael A.

書誌事項

Advertising and promotion : an integrated marketing communications perspective

George E. Belch & Michael A. Belch

（Irwin/McGraw-Hill series in marketing）

Irwin/McGraw-Hill, 1999, c1998

4th ed., international ed

注記

"International editions 1999"--T.p. verso

Includes bibliographical references (p. 725-743) and indexes

• NII書誌ID(NCID): BA42205499
• ISBN:
  • 0071160884
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Boston, Mass.
• ページ数/冊数: xxii, 762 p.
• 大きさ: 28 cm
• 親書誌ID:
  • BA34788937