Race for the world : strategies to build a great global firm

書誌事項

Race for the world : strategies to build a great global firm

Lowell Bryan ... [et al.]

Harvard Business School Press, c1999

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注記

Includes bibliographical references (p. 311-335) and index

内容説明・目次

内容説明

Informed by the findings of McKinsey and Company's extensive investigations of the problems and practices of globalizing firms, this text contends that the rewards of building a great global firm in the late 1990s are extrordinary.

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