Race for the world : strategies to build a great global firm

Author(s)

• Bryan, Lowell L.

Bibliographic Information

Race for the world : strategies to build a great global firm

Lowell Bryan ... [et al.]

Harvard Business School Press, c1999

Note

Includes bibliographical references (p. 311-335) and index

Description and Table of Contents

Description

Informed by the findings of McKinsey and Company's extensive investigations of the problems and practices of globalizing firms, this text contends that the rewards of building a great global firm in the late 1990s are extrordinary.

by "Nielsen BookData"

Details

• NCID: BA42272951
• ISBN:
  • 087584846X
• LCCN: 99018401
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Boston, Mass.
• Pages/Volumes: xviii, 364 p.
• Size: 24 cm
• Classification:
  • NDC9 : 335.5
  • LCC : HD62.4
  • DC21 : 658/.049
• Subject Headings:
  • LCSH : International business enterprises -- Management
  • LCSH : International economic integration