Effective selling : a short course for professionals
Author(s)
Bibliographic Information
Effective selling : a short course for professionals
（Wiley professional development programs）
Wiley, [1977]
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Title from case
Contents of Works
- 1. Closing confidently, professionally, and ethically
- 2. The marketing concept and models of buyer behavior
- 3. Approaches to the buying-selling process
- 4. Communicating to sell
- 5. Tactics for overcoming sales resistance
- 6. Planning for successful selling
- 7. Presenting features and benefits