The McGraw-Hill professional salesmanship program
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The McGraw-Hill professional salesmanship program
McGraw-Hill, [1969]
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For use with four textbooks for reading assignments: How to sell your way to success, by C.B. Roth, 1953; The five great problems of salesmen and how to solve them, by P.H. Whiting, 1964; Open the mind and close the sale, by J.M. Wilson, 1953; Making your sales presentation sell more, by E.J. Hegarty, 1957