Essentials of the promotional mix

Author(s)

• Wolfe, Harry Deane
• Twedt, Dik Warren

Bibliographic Information

Essentials of the promotional mix

Harry Deane Wolfe, Dik Warren Twedt

Appleton-Century-Crofts, [1970]

Note

***遡及データをもとにした流用入力である

Includes bibliographical references

• NCID: BA4230383X
• ISBN:
  • 039095621X
• LCCN: 70111880
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: xiii, 304 p.
• Size: 24 cm
• Classification:
  • LCC : HF5415
  • DC : 658.8
• Subject Headings:
  • LCSH : Marketing
  • LCSH : Sales promotion