The IEBM encyclopedia of marketing

Author(s)

• Baker, Michael John

Bibliographic Information

The IEBM encyclopedia of marketing

edited by Michael J. Baker

（International encyclopedia of business and management series）

International Thomson Business, 1999

1st ed

Note

Includes index

Details

• NCID: BA42308855
• ISBN:
  • 1861523041
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: London
• Pages/Volumes: xiii, 865 p.
• Size: 26 cm
• Classification:
  • NDC9 : 675
• Parent Bibliography ID:
  • BA40506381