Advertising measurement and decision making

著者

• Dalbey, Homer M.
• Gross, Irwin
• Wind, Yoram J.
• Robinson, P. (Patrick)

書誌事項

Advertising measurement and decision making

by Homer M. Dalbey, Irwin Gross, and Yoram Wind ; edited and directed by Patrick J. Robinson

（Marketing Science Institute. Series of books）

Allyn & Bacon, c1968

注記

Includes bibliographical references (p. 94-97) and index

詳細情報

• NII書誌ID(NCID): BA42341191
• LCCN: 68028001
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Boston
• ページ数/冊数: xx, 103 p.
• 大きさ: 24 cm
• 分類:
  • LCC : HF5823
  • DC : 659.11/1
• 件名:
  • LCSH : Advertising
  • LCSH : Decision making
  • LCSH : Marketing -- Management
• 親書誌ID:
  • BA07206314