Advertising measurement and decision making

Author(s)

• Dalbey, Homer M.
• Gross, Irwin
• Wind, Yoram J.
• Robinson, P. (Patrick)

Bibliographic Information

Advertising measurement and decision making

by Homer M. Dalbey, Irwin Gross, and Yoram Wind ; edited and directed by Patrick J. Robinson

（Marketing Science Institute. Series of books）

Allyn & Bacon, c1968

Note

Includes bibliographical references (p. 94-97) and index

• NCID: BA42341191
• LCCN: 68028001
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Boston
• Pages/Volumes: xx, 103 p.
• Size: 24 cm
• Classification:
  • LCC : HF5823
  • DC : 659.11/1
• Subject Headings:
  • LCSH : Advertising
  • LCSH : Decision making
  • LCSH : Marketing -- Management
• Parent Bibliography ID:
  • BA07206314