Personal selling : an introduction

Author(s)

• Peterson, Robin

Bibliographic Information

Personal selling : an introduction

Robin Peterson

（Wiley/Hamilton series in marketing）

Wiley, c1978

Note

"A Wiley/Hamilton publication."

Includes bibliographies and index

Details

• NCID: BA42381414
• ISBN:
  • 0471017434
• LCCN: 77010979
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Santa Barbara, [Calif.]
• Pages/Volumes: 358 p.
• Size: 25 cm
• Classification:
  • LCC : HF5438.25
  • DC : 658.85
• Subject Headings:
  • LCSH : Selling
  • LCSH : Marketing
• Parent Bibliography ID:
  • BA13135844