Business marketing : connecting strategy, relationships, and learning

Author(s)

• Dwyer, F. Robert
• Tanner, John F.

Bibliographic Information

Business marketing : connecting strategy, relationships, and learning

F. Robert Dwyer, John F.Tanner, Jr

（Irwin/McGraw-Hill series in marketing）

Irwin/McGraw-Hill, 1999

• : pbk

Note

Includes bibliographical references (p. 649-656) and index

Details

• NCID: BA42456273
• ISBN:
  • 0256221332
  • 0071162003
• LCCN: 98021676
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Boston
• Pages/Volumes: xxix, 670 p.
• Size: 27 cm
• Classification:
  • LCC : HF5415
  • DC21 : 658.8
• Subject Headings:
  • LCSH : Marketing
• Parent Bibliography ID:
  • BA34788937