Total relationship marketing : from the 4Ps-product, price, promotion, place- of traditional marketing management to the 30Rs-the thirty relationships- of the new marketing paradigm
著者
書誌事項
Total relationship marketing : from the 4Ps-product, price, promotion, place- of traditional marketing management to the 30Rs-the thirty relationships- of the new marketing paradigm
Butterworth-Heinemann, 1999
- : pbk
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注記
Includes bibliographical references (p. [259]-273) and index