Marketing channels : a management view
著者
書誌事項
Marketing channels : a management view
（The Dryden Press series in marketing）
Dryden Press, c1999
6th ed
大学図書館所蔵 件 / 全14件
-
該当する所蔵館はありません
- すべての絞り込み条件を解除する
注記
Includes bibliographical references and indexes
内容説明・目次
内容説明
This volume examines channel management, relationship marketing and the role of technology as marketing channels move into the 21st century. This edition has been updated with new information.
目次
- Marketing channel concepts
- the channel participants
- the environment of marketing channels
- behavioural processes in marketing channels
- strategy in marketing channels
- designing the marketing channel
- selecting the channel members
- target markets and channel design strategy
- motivating the channel members
- product issues in channel management
- pricing issues in channel management
- promotionthrough the marketing channel
- logistics and channel management
- evaluating channel member performance
- electronic marketing channels
- direct selling and direct marketing channel systems
- marketing channels for services
- international channel perspectives
- cases.
「Nielsen BookData」 より
