Marketing management : an international perspective
著者
書誌事項
Marketing management : an international perspective
（International marketing series）
Macmillan business, 1999
- : hbk
- : pbk
大学図書館所蔵 件 / 全25件
-
該当する所蔵館はありません
- すべての絞り込み条件を解除する
内容説明・目次
- 巻冊次
-
: hbk ISBN 9780333750070
内容説明
Marketing Management: An International Perspective brings together over twenty real-life case studies of marketing management issues faced by leading international companies from around the world. Including cases from America, Asia and Europe, this collection is an ideal supplement to both marketing management or international marketing courses at both undergraduate and MBA level. Written by professors at IMD, one of the leading international business schools with a reputation for writing top-quality cases, this new text is an invaluable resource students of business and marketing. Providing both text and cases, the book will be supported by a Tutor's Guide, based on the authors' own teaching experience, which will provide a roadmap and guidance on how to best use each case.
目次
INTRODUCTION TO MARKETING - The SkiSailer: Marketing A Young Investor's Dream - Delissa in Japan - MARKETING DECISIONS: THE FIVE 'Ps' - Segmentation and Positioning - Konica Corporation - Kirin Brewery Co. Ltd. (A) - (Kirin Brewery Co. Ltd. (B)- Teacher's Manual) - (Kirin Brewery Co. Ltd. (C)- Teacher's Manual) - Product Line - Daewoo Motor Company UK (A) - Interdrinks - Salomon: The Monocoque Ski - Service Policy - Hong Kong and Shenzhen Bank (A) - Hong Kong and Shenzhen Bank (B) - Hong Kong and Shenzhen Bank (C) - Hong Kong and Shenzhen Bank (D) - Hong Kong and Shenzhen Bank (E) - Hong Kong and Shenzhen Bank (F) - Pricing - Computron Inc. - Pharma Swede: Gastirup - Distribution - Jordan A/S - GPS One-Hour Service: Moving Abroad - Communication - Ericsson's Global Brand Campaign - Mediquip S.A. - INTERNATIONAL MARKETING: GLOBAL INTEGRATION AND STRATEGY - Libby's Beverages: UM Bongo Fruit Drink - Hilti Corporation (A) - (Hilti Corporation (B) - Teacher's Manual) - Haaks Europe - INTERNATIONAL MARKETING: ORGANISATION & STRATEGY IMPLEMENTATION - Alto Chemicals Europe - (Alto Chemicals Europe - Teacher's Manual) - Sony Europa (A) - (Sony Europa (B) - Teacher's Manual) - (Sony Europa (C) - Teacher's Manual)
- 巻冊次
-
: pbk ISBN 9780333750087
内容説明
Marketing Management: An International Perspective brings together over twenty real-life case studies of marketing management issues faced by leading international companies from around the world. Including cases from America, Asia and Europe, this collection is an ideal supplement to both marketing management or international marketing courses at both undergraduate and MBA level.
Written by professors at IMD, one of the leading international business schools with a reputation for writing top-quality cases, this text is an invaluable resource for students of business and marketing. Providing both text and cases, the book is supported by a Tutor's Guide, based on the authors' own teaching experience, which provides a roadmap and guidance on how to best use each case.
目次
INTRODUCTION TO MARKETING.- The SkiSailer: Marketing A Young Investor's Dream.- Delissa in Japan.- MARKETING DECISIONS: THE FIVE 'Ps'.- Segmentation and Positioning.- Konica Corporation.- Kirin Brewery Co. Ltd. (A).- (Kirin Brewery Co. Ltd. (B) Teacher's Manual).- (Kirin Brewery Co. Ltd. (C) Teacher's Manual).- Product Line.- Daewoo Motor Company UK (A).- Interdrinks.- Salomon: The Monocoque Ski.- Service Policy.- Hong Kong and Shenzhen Bank (A).- Hong Kong and Shenzhen Bank (B).- Hong Kong and Shenzhen Bank (C).- Hong Kong and Shenzhen Bank (D).- Hong Kong and Shenzhen Bank (E).- Hong Kong and Shenzhen Bank (F).- Pricing.- Computron Inc..- Pharma Swede: Gastirup.- Distribution.- Jordan A/S.- GPS One-Hour Service: Moving Abroad.- Communication.- Ericsson's Global Brand Campaign.- Mediquip S.A..- INTERNATIONAL MARKETING: GLOBAL INTEGRATION AND STRATEGY.- Libby's Beverages: UM Bongo Fruit Drink.- Hilti Corporation (A).- (Hilti Corporation (B) Teacher's Manual).- Haaks Europe.- INTERNATIONAL MARKETING: ORGANISATION & STRATEGY IMPLEMENTATION.- Alto Chemicals Europe.- (Alto Chemicals Europe Teacher's Manual).- Sony Europa (A).- (Sony Europa (B) Teacher's Manual).- (Sony Europa (C) Teacher's Manual).
「Nielsen BookData」 より
