Sport marketing : managing the exchange prosess

Author(s)

• Milne, George R
• McDonald, Mark A.

Bibliographic Information

Sport marketing : managing the exchange prosess

[by] George R. Mile, Mark A. Mcdonald

Jones and bartlett publishers, c1999

Note

Includes bibliographical references and index

Details

• NCID: BA42478083
• ISBN:
  • 0763708739
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Boston
• Pages/Volumes: xi, 169 p.
• Size: 26 cm
• Classification:
  • DC21 : 796.06