Controversy advertising : how advertisers present points of view in public affairs : a worldwide study

著者

• International Advertising Association
• Stridsberg, Albert B.

書誌事項

Controversy advertising : how advertisers present points of view in public affairs : a worldwide study

sponsored by International Advertising Association sustaining and organizational members

（Communication arts books）

Hastings House, c1977

• : pbk

注記

"The analytical text and case examples were prepared by Albert Stridsberg."

詳細情報

• NII書誌ID(NCID): BA42514460
• ISBN:
  • 0803812140
  • 0803812159
• LCCN: 76056361
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: New York
• ページ数/冊数: 188 p.
• 大きさ: 24 cm
• 分類:
  • LCC : HF5828
  • DC : 659.1
• 件名:
  • LCSH : Advertising
  • LCSH : Advertising -- Psychological aspects
  • LCSH : Advertising, Public service
• 親書誌ID:
  • BA00272387