Advertising : mass communication in marketing

Author(s)

Bibliographic Information

Advertising : mass communication in marketing

James E. Littlefield, C.A. Kirkpatrick

Houghton Mifflin, [1970]

3rd ed

Available at  / 7 libraries

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Note

***遡及デ-タをもとにした流用入力である

Previous editions by C.A. Kirkpatrick

Includes bibliographical references

Details

  • NCID
    BA42514813
  • LCCN
    75017249
  • Country Code
    us
  • Title Language Code
    eng
  • Text Language Code
    eng
  • Place of Publication
    Boston
  • Pages/Volumes
    x, 544 p.
  • Size
    24 cm
  • Classification
  • Subject Headings
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