Risk-free advertising : how to come close to it

Author(s)

• Wademan, Victor

Bibliographic Information

Risk-free advertising : how to come close to it

Victor Wademan

（Wiley series on marketing management）

Wiley, c1977

Note

***遡及デ-タをもとにした流用入力である

"A Wiley-Interscience publication."

Includes index

• NCID: BA42519737
• ISBN:
  • 0471027146
• LCCN: 77008083
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: xii, 145 p.
• Size: 24 cm
• Classification:
  • LCC : HF5821
  • DC19 : 659.1
• Subject Headings:
  • LCSH : Advertising
  • LCSH : Advertising -- Management
• Parent Bibliography ID:
  • BA0127413X