Advertising media sourcebook and workbook

Author(s)

• Barban, Arnold M.
• Jugenheimer, Donald W
• Young, Lee F.

Bibliographic Information

Advertising media sourcebook and workbook

Arnold M. Barban, Donald W. Jugenheimer, Lee F. Young

（Grid series in journalism & advertising）

Grid, [1975]

Note

***遡及デ-タをもとにした流用入力である

Includes bibliographies and index

Details

• NCID: BA42520088
• ISBN:
  • 0882440772
• LCCN: 75002912
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Columbus, Ohio
• Pages/Volumes: 186 p.
• Size: 28 cm
• Classification:
  • LCC : HF5813.U6
  • DC : 659.1/0973
• Subject Headings:
  • LCSH : Advertising media planning -- United States
• Parent Bibliography ID:
  • BA20958358