MaxiMarketing : the new direction in advertising, promotion, and marketing strategy
著者
書誌事項
MaxiMarketing : the new direction in advertising, promotion, and marketing strategy
（A Plume book）
Plume, 1989
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注記
"This is an authorized reprint of a hardcover edition published by McGraw-Hill, c1988"--T.p. verso
Includes bibliographical references (p. 269-274) and index