MaxiMarketing : the new direction in advertising, promotion, and marketing strategy

著者

• Rapp, Stan
• Collins, Thomas L.

書誌事項

MaxiMarketing : the new direction in advertising, promotion, and marketing strategy

Stan Rapp and Thomas L. Collins

（A Plume book）

Plume, 1989

注記

"This is an authorized reprint of a hardcover edition published by McGraw-Hill, c1988"--T.p. verso

Includes bibliographical references (p. 269-274) and index

• NII書誌ID(NCID): BA42521513
• ISBN:
  • 0452262380
• LCCN: 88039512
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: New York
• ページ数/冊数: xiii, 278 p.
• 大きさ: 23 cm
• 分類:
  • LCC : HF5415
  • DC19 : 658.8
• 件名:
  • LCSH : Marketing
  • LCSH : Advertising
  • LCSH : Sales promotion
• 親書誌ID:
  • BA04579370