Product leadership : creating and launching superior new products

Author(s)

• Cooper, Robert G. (Robert Gravlin)

Bibliographic Information

Product leadership : creating and launching superior new products

Robert G. Cooper

Perseus Books, 1998

• : pbk

Note

Includes bibliographical references (p. 297-308) and index

Details

• NCID: BA42559822
• ISBN:
  • 0738200107
  • 0738201561
• LCCN: 98086946
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Reading, Mass.
• Pages/Volumes: xiv, 314 p.
• Size: 25 cm
• Classification:
  • NDC9 : 509.6
  • LCC : HF5415.153
  • DC21 : 658.5/75
• Subject Headings:
  • LCSH : New products -- Management
  • LCSH : New products -- Marketing