Healthcare advertising & marketing : a practical approach

Author(s)

• Meade, Pat

Bibliographic Information

Healthcare advertising & marketing : a practical approach

Pat Meade

（The HFMA healthcare financial management series）

McGraw-Hill, c1999

Other Title

Healthcare advertising & marketing : a practical approach to effective communications

Note

Includes bibliographical references and index

Details

• NCID: BA4258040X
• ISBN:
  • 0070412367
• LCCN: 98031110
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: xi, 231 p.
• Size: 28 cm
• Classification:
  • LCC : RA410.56
  • DC21 : 362.1/068/8
• Subject Headings:
  • LCSH : Medical care -- Marketing
  • LCSH : Advertising -- Medicine
• Parent Bibliography ID:
  • BA37970438