E.W. Scripps and the business of newspapers
著者
書誌事項
E.W. Scripps and the business of newspapers
（The history of communication）
University of Illinois Press, c1999
- : pbk
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注記
Includes bibliographical references (p. [207]-213) and index
内容説明・目次
- 巻冊次
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ISBN 9780252022555
内容説明
Scripps's innovations included the creation of a telegraphic news service and an illustrated news features syndicate and the application of modern business practices to his chain of more than forty newspapers. His newspapers, aimed at working-class readers, were intended to be advocates for the common people and crusaded for lower streetcar fares, free textbooks for public school children, municipal ownership of utilities, pure food legislation, and many other causes.
- 巻冊次
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: pbk ISBN 9780252067501
内容説明
Edward Willis Scripps revolutionized the newspaper industry by applying modern business practices. His press empire grew to more than forty newspapers supported by a telegraphic news service and an illustrated news features syndicate. Convinced that big business was corrupting the American press, Scripps resisted supporting his newspapers through advertising. He also aimed them at the working class, an audience virtually ignored by most newspaper publishers of his era.
Drawing on Scripps's business correspondence, Gerald Baldasty provides a portrait of a long-neglected entrepreneurial giant. Maintaining that the press should support the democratic endeavor by informing its largest constituency, Scripps succeeded in creating a string of small, one-penny newspapers that advocated for the common people by crusading for lower streetcar fares, free textbooks for public school children, municipal ownership of utilities, and pure food legislation, among many other causes.
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