Experiential marketing : how to get customers to sense, feel, think, act, and relate to your company and brands

書誌事項

Experiential marketing : how to get customers to sense, feel, think, act, and relate to your company and brands

Bernd H. Schmitt

Free Press, c1999

大学図書館所蔵 件 / 40

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注記

Includes bibliographical references (p. 255-265) and index

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