Corporate venturing : creating new businesses within the firm
著者
書誌事項
Corporate venturing : creating new businesses within the firm
Harvard Business School Press, 1995, c1993
- : pbk
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注記
Includes bibliographical references and index
内容説明・目次
内容説明
Innovation and entrepreneurship are crucial for surviving and prospering in today's turbulent business climate. A potentially significant way to revitalize established firms is through internal corporate venturing: high-risk activities that generate new businesses and sharpen a company's competitive edge. But, once new opportunities are found, how can they be managed to ensure success? Block and MacMillan recognize that an innovative culture cannot be transplanted, but must evolve within each company. Recognizing that traditional management principles are often at odds with innovation, they address the problems of corporations whose policies and procedures discourage entrepreneurial effort. They show managers at all levels how to develop the skills and practices essential to internal venturing success. Only by integrating these skills and practices can a company make the changes necessary to produce ongoing product and market innovations with resulting new businesses. When managed right, corporate venturing can be the key to new growth and revitalization for established companies regardless of size.
目次
PrefaceIntroduction1. Corporate Venturing: What Is It? Why Do It?2. Getting Started3. Framing and Managing the Venturing ProcessChapter 4: Identifying, Evaluating, and Selecting OpportunityChapter 5: Selecting, Evaluating, and Compensating Venture ManagementChapter 6: Locating the Venture in the OrganizationChapter 7: Developing the Business PlanChapter 8: Organizing the VentureChapter 9: Controlling the VentureChapter 10: A Survival Guide for Venture ManagersChapter 11: The Internal Politics of VenturingChapter 12: Learning from ExperienceAppendix A: Abstracts of Some Investigations of Corporate VenturingAppendix B: Venturing with Corporate Venture CapitalIndex
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