Mass customization : the new frontier in business competition
著者
書誌事項
Mass customization : the new frontier in business competition
Harvard Business School, 1999, c1993
- : pbk
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注記
First published in hardcover 1993
Includes bibliographical references (p. 301-322) and index
内容説明・目次
内容説明
"Mass Customization" - the trailblazing book that showed companies how to mass-produce and individually customize their products and services - is now available in paperback. New ways of managing, together with new technology, make possible the seeming paradox of providing each customer with the "tailor-made" benefits of the pre-industrial craft system at the low costs of modern mass production. As author Joe Pine makes clear, businesses that learn to embrace mass customization are able to create greater variety and customization in their products and services at competitive prices, or better. This insightful book shows how it's done.
目次
PrefaceAcknowledgmentsPart 1-The Shift from Mass Production to Mass Customization1. Once Upon a Time2. The System of Mass Production3. The Emerging System of Mass Customization4. Determining the Shift to Mass Customization5. The Old Competition: How Mass Production Companies Faltered6. The New Competition: How Mass Customization Companies SucceededPart 2-Exploring the New Frontier in Business Competition7. Developing a Strategy for Mass Customization8. Mass-Customizing Products and Services9. Transforming the Organization for Mass Customization10. Exploring the New FrontierAppendix: Research on Market TurbulenceNotesIndex
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