Mass communications : selected readings for librarians

著者

edited by K. J. McGarry

Clive Bingley, c1972

Includes bibliographical references

Nature of the communication process: Schram, W. How communication works. Ruesch, J. and Bateson, G. Communication
The problems of the media: Smith, M. T. Books. Williams, R. The alternatives in communications. Briggs, A. Prediction and control: historical perspectives. Evans, K. Television as a popular medium
Cultural problems and the media: Annan, Lord. The disintegration of an old culture. Frye, N. Communications. Schlesinger, A. Is Gutenberg dead?
The audience: Curran, J. The impact of television on the audience for national newspapers, 1945-68. McQuail, D. Uncertainty about the audience and the organization of mass communications
Problems of media content: Windlesham, Lord. What is political communication? Fraser, Sir R. The troubles of democracy. UNESCO. Violence in media entertainment. British Broadcasting Corporation. The portrayal of violence in television programmes. Indepen

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