Mass communications : selected readings for librarians

Author(s)

• McGarry, K. J.

Bibliographic Information

Mass communications : selected readings for librarians

edited by K. J. McGarry

Clive Bingley, c1972

Note

Includes bibliographical references

Contents of Works

• Nature of the communication process: Schram, W. How communication works. Ruesch, J. and Bateson, G. Communication
• The problems of the media: Smith, M. T. Books. Williams, R. The alternatives in communications. Briggs, A. Prediction and control: historical perspectives. Evans, K. Television as a popular medium
• Cultural problems and the media: Annan, Lord. The disintegration of an old culture. Frye, N. Communications. Schlesinger, A. Is Gutenberg dead?
• The audience: Curran, J. The impact of television on the audience for national newspapers, 1945-68. McQuail, D. Uncertainty about the audience and the organization of mass communications
• Problems of media content: Windlesham, Lord. What is political communication? Fraser, Sir R. The troubles of democracy. UNESCO. Violence in media entertainment. British Broadcasting Corporation. The portrayal of violence in television programmes. Indepen

• NCID: BA42776026
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: London
• Pages/Volumes: 255 p.
• Size: 23 cm
• Classification:
  • LCC : P87
  • DC : 301.16/1
• Subject Headings:
  • LCSH : Communication -- Addresses, essays, lectures
  • LCSH : Mass media -- Addresses, essays, lectures