Sales forecasting management
著者
書誌事項
Sales forecasting management
Sage Publications, c1998
- : cloth, acid-free paper
- : pbk., acid-free paper
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注記
Includes bibliographical references and index
内容説明・目次
内容説明
Incorporating 25 years of sales forecasting benchmarking research with more than 400 companies, Sales Forecasting Management integrates the theory and practice of sales forecasting management. The book combines coverage of the techniques and applications of sales forecasting analysis with a management focus to provide managers and users with a clear understanding of the forecasting needs of all business functions.
The book includes a free demonstration cassette of the authors' Multicaster software system, used by many companies to develop quantitative sales forecasts.
目次
Managing the Sales Forecasting Process
Sales Forecasting Performance Measurement
Time Series Forecasting Techniques
Regression Analysis
Qualitative Sales Forecasting
Sales Forecasting Systems
Benchmarking Studies
The Surveys
Benchmarking Studies
In-Depth Analysis
Multicaster Book Version
Managing the Sales Forecasting Function
「Nielsen BookData」 より
