Sales forecasting management

著者

• Mentzer, John T.
• Bienstock, Carol C.

書誌事項

Sales forecasting management

John T. Mentzer & Carol C. Bienstock

Sage Publications, c1998

• : cloth, acid-free paper
• : pbk., acid-free paper

注記

Includes bibliographical references and index

内容説明・目次

内容説明

Incorporating 25 years of sales forecasting benchmarking research with more than 400 companies, Sales Forecasting Management integrates the theory and practice of sales forecasting management. The book combines coverage of the techniques and applications of sales forecasting analysis with a management focus to provide managers and users with a clear understanding of the forecasting needs of all business functions. The book includes a free demonstration cassette of the authors' Multicaster software system, used by many companies to develop quantitative sales forecasts.

目次

Managing the Sales Forecasting Process Sales Forecasting Performance Measurement Time Series Forecasting Techniques Regression Analysis Qualitative Sales Forecasting Sales Forecasting Systems Benchmarking Studies The Surveys Benchmarking Studies In-Depth Analysis Multicaster Book Version Managing the Sales Forecasting Function

「Nielsen BookData」 より

• NII書誌ID(NCID): BA42797627
• ISBN:
  • 0761908234
  • 0761908226
• LCCN: 97033746
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Thousand Oaks
• ページ数/冊数: xiv, 274 p.
• 大きさ: 24 cm.
• 付属資料: 1 computer disk (3 1/2 in.)
• 分類:
  • LCC : HF5415.2
  • DC21 : 658.8/18
• 件名:
  • LCSH : Sales forecasting -- Management
  • LCSH : Marketing research -- Management