Toyota : people, ideas and the challenge of the new
著者
書誌事項
Toyota : people, ideas and the challenge of the new
（Japanese business : the human face）
Penguin, 1999
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注記
Includes bibliographical references (p. 196-198) and index
内容説明・目次
内容説明
Toyota is one of the world's biggest car manufacturers with an annual net income of approximately $3.1 billion. Still controlled by the Toyoda family, it has grown into an enormous multi-national organization with research and development, production, distribution and sales facilities around the world, while retaining its roots as a family business.
目次
- Weaving a company
- challenge - build a car
- war and rebirth
- enter Ohno
- selling to the world
- toe in the water
- a new Kentucky home
- fine-tuning the product
- trucking in Indiana
- Europe - giant step
- Europe - step two
- the greener road ahead
- summing up - the go-it-alone company.
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