Spending advertising money : an introduction to media planning, media buying and the uses of media research

Author(s)

• Broadbent, Simon

Bibliographic Information

Spending advertising money : an introduction to media planning, media buying and the uses of media research

Simon Broadbent

Management Marketing Book Club, c1975

Completely rev. 2nd ed

Note

***記述は遡及データによる

Details

• NCID: BA42819774
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: [London]
• Pages/Volumes: xi, 368 p.
• Size: 23 cm
• Classification:
  • LCC : HF5826.5
  • DC19 : 659.1/068/1
• Subject Headings:
  • LCSH : Advertising media planning
  • LCSH : Advertising -- Costs
  • LCSH : Advertising -- Research