Case studies in merchandising apparel and soft goods
著者
書誌事項
Case studies in merchandising apparel and soft goods
Fairchild Publications, c1996
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内容説明・目次
内容説明
This book asks readers to act as business consultants in a variety of hypothetical work settings, from apparel and soft goods manufacturing to retail sales. Presenting real-life business situations, the cases encourage readers to offer original ideas for problem-solving and troubleshooting. Brief narratives introduce case studies in each chapter. An interdisciplinary approach examines the clothing, textiles and soft goods industries.
目次
* An Instructor's Guide, available on request, provides sample analysed cases, topics for disscussion, related projects and assignments and a list of alternative answers.
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