Comparison advertising : issues and prospects

Author(s)

• Wilkie, William L.
• Farris, Paul

Bibliographic Information

Comparison advertising : issues and prospects

by William L. Wilkie and Paul Farris

Marketing Science Institute, 1974

Note

Bibliography: p. 41-43

Details

• NCID: BA42863947
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Cambridge, Mass.
• Pages/Volumes: iii, 44 p.
• Size: 28 cm
• Classification:
  • LCC : HF5827
  • DC : 659.1
• Subject Headings:
  • LCSH : Advertising, Comparison