Sports management : a guide to professional practice
著者
書誌事項
Sports management : a guide to professional practice
Allen & Unwin, 1999
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注記
Includes bibliographies
Includes index
内容説明・目次
内容説明
The first text on sport management for the Australian market, incorporating modern management philosophies in the sporting context.
目次
Introduction..1 Professionalism and the management of sport..2 The special features of sport..3 Strategic planning..4 Total quality management..5 Organisation culture and change management..6 Player management..7 Financial management..8 Marketing management..9 Facility management..10 Human resource managment..11 Legal management..12 Structure mangement..13 Event Management..14 Conclusion
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