The clickable corporation : successful strategies for capturing the internet advantage
Author(s)
Bibliographic Information
The clickable corporation : successful strategies for capturing the internet advantage
Free Press, c1999
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Note
Includes index
Description and Table of Contents
Description
Based on Arthur Andersens' best practice methodology, and using hard evidence from studies of 25 companies including Barnes & Noble, Amazon.com and Dell, this book offers a guide to optimal and profitable use of the Web.
by "Nielsen BookData"
