The clickable corporation : successful strategies for capturing the internet advantage

書誌事項

The clickable corporation : successful strategies for capturing the internet advantage

Jonathan Rosenoer, Douglas Armstrong, J. Russell Gates

Free Press, c1999

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注記

Includes index

内容説明・目次

内容説明

Based on Arthur Andersens' best practice methodology, and using hard evidence from studies of 25 companies including Barnes & Noble, Amazon.com and Dell, this book offers a guide to optimal and profitable use of the Web.

「Nielsen BookData」 より

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