Marketing : principles & perspectives

Author(s)

• Bearden, William O.
• Ingram, Thomas N.
• LaForge, Raymond W.

Bibliographic Information

Marketing : principles & perspectives

William O. Bearden, Thomas N. Ingram, Raymond W. Laforge

（Irwin/McGraw-Hill series in marketing）

Irwin/McGraw-Hill, c1998

2nd ed

Other Title

Marketing : principles and perspectives

Note

Includes bibliographical references (p. 573-589) and indexes

Details

• NCID: BA43001563
• ISBN:
  • 0256218978
• LCCN: 97024735
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Boston, Mass.
• Pages/Volumes: xxxvi, 615 p.
• Size: 29 cm
• Classification:
  • LCC : HF5415.1
  • DC21 : 658.8
• Subject Headings:
  • LCSH : Marketing -- United States
• Parent Bibliography ID:
  • BA34788937