How to use advertising to build strong brands

Author(s)

• Jones, John Philip

Bibliographic Information

How to use advertising to build strong brands

edited by John Philip Jones

Sage Publications, c1999

• : cloth
• : pbk

Note

Includes bibliographical references and index

Details

• NCID: BA43087933
• ISBN:
  • 0761912428
  • 0761912436
• LCCN: 99006165
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Thousand Oaks, Calif.
• Pages/Volumes: 394 p.
• Size: 23 cm
• Classification:
  • NDC9 : 674
  • LCC : HF6161.B4
  • DC21 : 659.1
• Subject Headings:
  • LCSH : Advertising -- Brand name products
  • LCSH : Brand name products