Propaganda and persuasion

書誌事項

Propaganda and persuasion

Garth S. Jowett, Victoria O'Donnell

Sage Publications, c1999

3rd ed

  • : cloth
  • : pbk

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注記

Includes bibliographical references and index

収録内容

  • What is propaganda and how does it differ from persuasion?
  • Propaganda through the ages
  • Propaganda institutionalized
  • Propaganda and persuasion examined
  • Propaganda and psychological warfare
  • How to analyze propaganda
  • Propaganda in action : four case studies
  • How propaganda works in modern society

内容説明・目次

内容説明

The Third Edition of this successful book has been revised, updated and expanded, building on the book's excellence. The book covers: an explanation of what propaganda is, its history, media and developing audiences, theory and research, and the use of propoganda in psychological warfare. Original methods of propaganda analysis are presented, there are new and revised case studies and a process model that depicts how propaganda works in modern society. This book provides students and scholars with a cogent, applicable approach to the study of persuasion and propaganda.

目次

What Is Propaganda and How Does It Differ from Persuasion? Propaganda through the Ages Propaganda Institutionalized Propaganda and Persuasion Examined Propaganda and Psychological Warfare How To Analyze Propaganda Propaganda in Action Four Case Studies How Propaganda Works in Modern Society

「Nielsen BookData」 より

詳細情報

  • NII書誌ID(NCID)
    BA43090042
  • ISBN
    • 0761911464
    • 0761911472
  • LCCN
    99006010
  • 出版国コード
    us
  • タイトル言語コード
    eng
  • 本文言語コード
    eng
  • 出版地
    Thousand Oaks, Calif.
  • ページ数/冊数
    xviii, 430 p.
  • 大きさ
    23 cm
  • 分類
  • 件名
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