Going negative : how political advertisements shrink and polarize the electorate

Author(s)

• Ansolabehere, Stephen
• Iyengar, Shanto

Bibliographic Information

Going negative : how political advertisements shrink and polarize the electorate

Stephen Ansolabehere, Shanto Iyengar

Free Press, 1997

• : 1st pbk. ed.

Note

Includes bibliographical references and index

Details

• NCID: BA43120063
• ISBN:
  • 0684837110
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York ; London
• Pages/Volumes: viii, 243 p.
• Size: 24 cm
• Subject Headings:
  • LCSH : Advertising, Political
  • LCSH : Advertising, Political -- United States
  • LCSH : Electioneering -- United States
  • LCSH : Negativism